OUR MISSION

We believe it’s important to know who you are and what you stand for.

We inspire people – Individuals, Families, Schools, Teams, Groups, Companies, and Communities – of any Age, City, or Country by Participating in Record-Breaking attempts. We don’t define or recognize success in a conventional or limited way and so draw upon the entire range of superlatives to help people realize their potential and to re-examine the world. We want to “SALUTE THE TALENT”. The means we research, measure, document and authorize the world’s superlatives, from which we create world-class products that entertain, inform, and inspire people through our unique window on the world. Our records making decisions are not prejudiced or bias, we believe that everyone, everywhere can make or break a record.

Our enthusiasm about records and record holders, our brand, and how we demonstrate that in our work and to our customers.